Botanium

Botaniumis a modern brand that makes smart and attractive products that bridges the gap between people and plants using technology (such as IoT and hydroponics – growing without soil) and user-centric design. This enables us to reach new customer segments that traditionally are less likely to be interested in gardening, such as men between 25-45. Growing plants at home, whether vegetables or common house plants, usually requires time and skills that most people don’t have. Urban gardening needs to be simplified and be made more attractive in order to reach a wider audience. Gardening is traditionally less popular among men and younger people – but it is a growing market.