The Folklore Company

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The Folklore Company is a Digitally-Native Vertical Brand (DNVB) aimed direct to global craft consumers, with a unique technical platform and inventory. The craft industry is outdated and undigitized with either complicated- or no tools to meet the most basic demands for personalization. Not enough focus is given to cater to the younger generations that craves authenticity and personalization, but has a short attention span. We offer two customization tools for cross stitch embroidery on our e-commerce site. Visitors can design their own embroidery pattern and then purchase their designs as complete DIY-kits or as PDFs.